The "Integrate with Custom Audience" feature allows you to automatically include a contact in a specific custom audience on Facebook. This functionality is particularly useful for retargeting potential customers who haven’t yet converted into leads or for re-engaging those who have already made a purchase.
Setting Up the Action
Begin by selecting the "+" icon to insert a new workflow action. Then, choose "Facebook - Integrate with Custom Audience" from the options. After that, select the relevant Facebook Account ID from the dropdown list. Once you’ve chosen the account, you’ll be able to select the specific Facebook Custom Audience ID where you want the contacts to be added.
