How to Resend Unopened Emails in Email Campaigns

The Resend Emails to Unopened feature provides a way to re-engage contacts who did not open your initial email. By targeting these recipients with a follow-up email, you can enhance visibility, improve open rates, and drive more conversions. This feature also offers customization and tracking options, allowing you to optimize your email marketing efforts effectively.

Key Benefits

1. Improved Email Engagement: Resending campaigns to contacts who haven't opened the initial email increases the likelihood of engagement, helping you capture more attention and potentially boosting open rates.

2. Enhanced Flexibility: This feature allows you to customize resend parameters, such as subject lines and scheduling. By tailoring these elements, you can ensure your emails are delivered at the most effective time with content that resonates.

3. Streamlined Analytics: Track and compare open rates for both the original and resent emails. These insights help you measure performance, refine strategies, and make data-driven decisions for future campaigns.

How to Use the Resend to Unopened Emails Feature

Access the Feature

Navigate to the Marketing tab in the left-hand menu, then select Emails > Campaigns.

Customize Your Resend Campaign

Locate the email campaign you want to resend, then click the three dots next to the campaign. Select the resend option.

Set a scheduled time for the resend.

Customize the subject line to make it more appealing and engaging.

Click Confirm to finalize the changes and schedule the resend.

📌Note: Emails can be sent to non-openers 12 hours - 10 days after the original send date.

Practical Example

Imagine an online store running a weekend sale campaign. After the initial email blast, they notice that a portion of their contact list has not opened the email. By using the Resend to Unopened Emails feature, the store can send a follow-up email to these recipients with an updated subject line. This approach increases visibility, encourages clicks, and ultimately drives more traffic to their website, boosting sales.

The Resend to Unopened Emails feature is an invaluable tool for improving email engagement and maximizing the reach of your campaigns. By leveraging flexible scheduling, custom subject lines, and performance tracking, you can create more impactful and data-driven marketing strategies.

Frequently Asked Questions

Q: What if the resent email also goes unopened?

• Experiment with different subject lines, preview text, and send times to see what resonates best with your audience.

Q: How often should I resend emails?

• Use this feature sparingly to avoid overwhelming contacts. Monitor engagement patterns to determine the optimal frequency for resending emails.