Ideal File Size and Dimensions For Social Planner Media

For a media content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing content on social media:

For Images

	Format	Maximum File Size	Aspect Ratio	No. of Images	MultiMedia
Facebook Pages and Group	PNG JPG GIF	10MB	Recommended - need to keep the Width*Height - 1280 x1080Minimum 600 x 315 pixels	Unlimited Image(s) - Recommend to post 10 Image(s) or less	Not Allowed
InstagramBusiness Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Instagram Story	JPEG	8MB	Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed - can add image(s) and video(s) together.
Linkedin Profile and Pages	PNG JPG GIF	8MB	Maximum 6012 pixels x 6012 pixels	9 Image(s)	Not Allowed
Twitter	PNG JPG GIF	5MB	Recommended - need to keep the Width*Height - 1280 x1080	4 Image(s)	Not Allowed
Tiktok	-	-	-	-
GMB	PNG JPG	10MB	Must be greater than Width*Height - 250*250	1 Image	Not Allowed

For Videos

	Format	Maximum File Size	Duration	Aspect Ratio	No. of Video	MultiMedia
Facebook Pages and Group	MP4 MOV	1 GB	1 sec - 20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
Instagram Business Profile	MP4 MOV	100 MB	3 sec - 60 sec	Between 4:5 and 16:9Video Width - up to 1920 px	10 Video(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together
Instagram Story	MP4 MOV	100 MB	3 sec - 30 sec	Video Width - up to 1920 px	10 Video(s)	Not Allowed
Instagram Reels	MP4 MOV	1 GB	3 sec - 15 mins	Video Width - up to 1920 px	1 Video	Image allowed for thumbnails up to 8 MB
Linkedin Profile and Pages	MP4 MOV	200 MB	3 sec - 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
Twitter	MP4 MOV	512 MB	0.5 sec - 140 sec	Between 1:3 and 3:1	1 Video	Multimedia format is allowed
Tiktok	MP4	50 MB	3sec - 60 sec	540 pixel resolution	1 Video	Not Allowed
GMB	-	-	-	-	-	Not Allowed

📌 Notes:

1) Multimedia format - Posting Image(s) and Video(s) together in a single post

2) As you experiment with different image sizes, you'll realize which works best for your brand. By default, you can use Horizontal (landscape): 1,024 pixels X 512 pixels or Vertical (portrait): 800 pixels x 1,200 pixels for most social media.