🔍 1. Identify the Rejection Reason
Go to Meta Business Manager → Message Templates and check the rejection reason.
✅ 2. Follow WhatsApp Policy Guidelines
Ensure your template follows WhatsApp's Business & Messaging Policies:
🚫 No Promotional/Salesy Content – Avoid words like Buy Now, Limited Offer, Free Gift, Discount.
✅ Clear, Informative & Contextual – Provide value-based messages.
🚫 No Misleading Claims – Avoid messages that guarantee results.
✅ Opt-in Compliance – Only send messages to users who have opted in.
📌 WhatsApp Policy Guide
Correct Variable Usage → Use {{1}}, {{2}} properly, don’t include special characters.
No Extra Spaces/Emojis → Remove unnecessary formatting.
Proper Language Selection → Ensure the template language is correct & supported.
🔄 4. Modify Template Content & Re-submit
Use a neutral, non-promotional approach. Here’s an example:
❌ Rejected Template:
👉 Hey! You won a FREE GIFT 🎁! Click here now!
✅ Approved Template:
👉 Hello {{1}}, your recent order is processed. Click here for details: {{2}}.
Best Practice:
Start with a greeting (Hello, Hi, Dear {{1}})
Keep it informative & structured
Add Call-to-Action (CTA) naturally
🔁 5. Choose the Right Template Category
Transactional → Order updates, appointments, payments.
Utility → Account updates, reminders, alerts.
Marketing → Allowed, but must not be aggressive.
🚨 Choosing the wrong category leads to rejection!
🚀 6. Re-submit & Monitor Approval Status
Fix errors & resubmit the template.
Approval usually takes a few hours to 24 hrs.
If the issue persists, contact Meta Business Support:
📌 Meta Help Center
🚀 Try these fixes & resubmit! Let me know if you need help editing your template. 🔥