How to Create an Email Unsubscribe Page

An email unsubscribe page is a landing page where subscribers are directed when they choose to opt-out of receiving further emails from you. A well-designed unsubscribe page can help maintain a positive relationship with your subscribers, even as they leave your mailing list. This guide will walk you through the process of creating such a page within our CRM.

Step-by-Step Guide Accessing the Right Account

Ensure you're logged into your CRM account. Navigate to the sub-account where you wish to create the unsubscribe page. Creating the Unsubscribe Page

Go to the "Sites" section from the dashboard. Choose between creating a new website or editing an existing one. For funnels, select "Funnels" and edit or add a new step. Add a new page, naming it appropriately, e.g., "Unsubscribe Page". image Designing the Page

Start with a blank page for full customization. image Add elements such as a headline, sub-headline, and an image or GIF to convey the unsubscribe message. For example, your headline could be "You're Unsubscribed," followed by a sub-headline, “You will no longer receive emails from us, sad to see you go.” Customize the page's appearance, including colors and images, to align with your brand. image Setting Up the Unsubscribe Link

Navigate to the "Conversations" tab and select "Trigger Links." image Create a new link named "Unsubscribe Link" and input the URL of your unsubscribe page. Save the link to use in your email templates. image Automating the Unsubscribe Process

Go to the "Automation" section and create a new workflow named "Unsubscribe Workflow." image Set the trigger as "Trigger Link Clicked" and select your unsubscribe link. image Add an action to enable "Do Not Disturb" (DND) for all channels, ensuring the subscriber won't receive further communications. image Integrating with Email Templates

In the "Marketing" section, access your email templates. image Edit the template to include the unsubscribe link at the bottom, ensuring it's clearly visible and accessible. imageimage Now anyone who click on the trigger link here will be marked DND for the email channel! image Troubleshooting and FAQs What if my unsubscribe page doesn't show up correctly?Check the page URL and ensure it's correctly linked in the trigger link settings. Can I customize the DND settings?Yes, you can specify which channels to apply DND to, though it's recommended to enable it for all to comply with unsubscribe requests fully.