Understanding the Grades in Your Marketing Audit Report

Overall Score Calculation

Your overall score is an average of five equally weighted sections:

• Business Info (20%)

• Reviews (20%)

• SEO (20%)

• Website (20%)

• Listings (20%)

Colour Scheme Scores are visually represented using the following colour scheme:

• Dark Red (Worse): 0-20%

• Red (Bad): 21-40%

• Orange (Average): 41-60%

• Green (Better): 61-80%

• Dark Green (Exceptional): 81-100%

Business Information Section

The Business Information section is divided into several sub-categories, each with a specific weightage:

• GBP Claim Status: 20%

• Review Reply Percentage: 20%

  • Worse (0-10%): 0%

  • Bad (11-49%): 10%

  • Average (50-89%): 15%

  • Good (90-100%): 20%

• WordPress or LeadConnector Website: 20%

• Text Enabled Business Number: 15%

• Chat Widget: 15%

• Operational Hours: 5%

• Business Photos: 5%

Reviews Section

Reviews are evaluated based on the following criteria:

• Google Reviews: 75%

  • Calculation: (Number of positive Google reviews / Total Google reviews) * 75%

• Facebook Reviews: 25%

  • Calculation: (Number of positive Facebook reviews / Total Facebook reviews) * 25%

Listings Grade: Measuring Your Digital Footprint

This score evaluates the accuracy and impact of your business listings across the internet. It considers:

1. Listing Accuracy: How consistent and up-to-date your business information is across platforms.

2. Source Importance: The influence of each listing site, with priority given to major platforms like Google.

3. Overall Visibility: The breadth of your online presence across relevant directories.

A higher grade indicates a strong, consistent online presence, which can improve your discoverability and credibility with potential customers.

Website Performance

The Website Performance section includes several metrics with the following weightage:

• Page Speed Mobile: 25%

• Page Speed Desktop: 25%

• Overall SEO: 30%

• Interactivity: 10%

• Large Content: 10%

SEO Section

The SEO Section consists of 9 Heat Map points with varying weightage:

• Central Heat Map Point: 20%

  • Rank 1: 20%

  • Rank 2: 10%

  • Rank 3: 5%

• Outer Heat Map Points (8 points): 10% each

  • Rank 1: 10%

  • Rank 2: 5%

  • Rank 3: 3%